Abbott Laboritories
Abbott, one of the world's leading medical organizations, specializes in rapid diagnostic devices which help in the diagnosis and treatment of harmful diseases worldwide. In 2018 Abbott acquired Alere Medical, which resulted in the need to update a massive amount of deliverables. This included the rebranding of whole product divisions, catalogs, ads, Icons, and beyond.
Art direction | Brand identity | Logo + icon design | Illustration | Photo direction | Print + web design
Illustration for design team logo.
Rebranding of the toxicology division showcased in catalog redesign.
Wordmark for online screening app.