Boston Beer Co.
Boston Beer Co. the parent company of Sam Adams Brewery expanded their operations to help grow small craft breweries across the United States through their subsidiary A&S Brewing. A&S worked to provide marketing and operations support to the already established breweries, while allowing them to retain their independent voice. Design projects covered all aspects of a growing breweries needs, from sell sheets and coasters to events and rebranding packaging.
Brand identity | Logo + icon design | Illustration | Print + web design | Event branding | Wayfinding + signage
www.bostonbeer.com
6 pack design for Angel City Brewery. Graffiti images provided by local Los Angeles artists.
Seasonal variety pack for Coney Island Brewery. Boardwalk character illustrations provided by 1horsetown
In-brewery specialty bottles.
Seasonal variety pack for Traveler Beer Co.
Event branding for brewery events, print and digital ads.
Beer club branding. Members received a t-shirt and punch card prizes, plus access to special brewery offerings.
Event and drink promotion branding.
Beverage container and bottle opener for Angel City Brewery.
In-store display ad and NYC Metro coaster.
Cobranded drink promotions from collaborations with National Grapefruit Month and www.eljimador.com
Cobranded tin tacker and pole toppers from collaborations with www.deepeddyvodka.com and www.redrocksonline.com
Cobranded event promotion from collaborations with www.nationalmssociety.org