Curriculum Associates
Curriculum Associates is a leading educational company that empowers teachers and students with a wide range of educational assets. The K-2 Magnetic Reading program branding was developed to be fun engaging experience that spanned from Teacher Guides to Alphabet books. Pulling from the idea of hanging children’s artwork with fridge magnets, the concept expanded to a visually layered approach integrating illustration, complex layouts, and engaging illustrations for students and teaches alike.
Creative Director: Hyeran Kim
Art Director: Raquel Hernandez
Brand identity | Logo design | Illustration
Responsive logo development.
Alphabet books and assorted educational assets. Dozens of different illustrators used to produce original artwork for all books.
Teachers Guide with a sampling of the theme artwork that reflected the lesson topics.
In-lesson illustrations created for a range of topics.
Icon set used for Teachers Guides.
